It takes five times as much money to attract a new client as it does to keep an old one.
Do you want to discover how to sustain long-term interest from your current clientele? Let us help you out with some suggestions: loyalty programmes.
Loyalty programmes are a tried and tested way for small businesses like hair salons to recruit and keep their repeated clientele. If you want your salon to stand out from the competition, provide discounts, freebies, and other incentives to your customers. And because referrals from happy clients are the most effective form of marketing, you can anticipate a flood of new consumers.
That's why a salon's bottom line may benefit greatly from a salon loyalty programme. The difficulty is now how to design a customer loyalty programme that will bring in customers to the salon.
This write up will take you through multiple ways to manage your loyal scheme for your salon. Along with explain about the salon booking system which will boost revenue and guarantee return customers.
How to take Benefit from the Salon loyalty Program
Locate your target market
Customers' demographic data (age, gender, etc.) and psychographic data (preferences, purchase history, etc.) are just two examples. Analysis of customer information could reveal their preferred discounts and other incentives.
- Know whether they are looking for Something
- Incentives like price cuts and reimbursements
- Extra items that are provided at no extra charge
- Superior Quality of Services for Customers
- Personalisation in customer service.
- Setting a high priority on scheduling appointments
- Having donations made in their name to other groups, etc.
In order to create an effective customer loyalty programme, it is necessary to first define success. Beginning with a clear vision for your loyalty programme is essential. By doing so, you may zero in on your end goal before you even start creating the salon rewards programme. Do you, for instance:
If I understand you correctly, all you want is more happy customers who trust you. If so, attempt to get ten positive evaluations and twenty-five five-star ratings every single month.
Making an effort to increase their frequency of visits? After that, you can work on having each client return five times over the course of five months.
The key is to find the perfect membership loyalty programme for you.
In order to attract and retain customers, it is critical to implement a well-planned loyalty scheme which will be possible after implementing professional salon booking system in your premises.. Consider your objectives and available resources while choose from the following loyalty programme options for salons.
This is a major player among salon loyalty programmes that employ points as currency. They are the simplest because earning and redeeming points is straightforward. Each dollar spent earns a certain number of points, which in turn can be redeemed for various rewards. A consumer can redeem their points for an award after they have accumulated enough. In other words, they start over from the beginning after that.
Make some alluring offers
The following are some considerations to keep in mind while picking rewards for a salon loyalty program:
Verify the math behind the awards to ensure they are financially viable. It is believed that just about five percent of most businesses' annual budgets go toward consumer rewards schemes. The criteria for the rewards should be determined by the loyalty program's structure, salon pricing, revenue, etc.
Don't be shy about promoting your loyalty programme
It's not enough to simply set up incentives; you also need to get the word out about the various campaigns. Importantly, you must:
- Include loyalty programme invitation cards or booklets with purchases.
- Create a landing page or blog post dedicated to promoting the loyalty programme.
- Notify the salon's clientele by email and/or text message of any sales or promotions currently running.
Do not Use Membership cards
The use of punch cards as a kind of currency is not widely popular. If joining the service requires the usage of a membership card, then many people may think twice before signing up. In fact, 79% of consumers say they are more likely to join a loyalty programme if they don't have to remember to bring a plastic card every time they shop.
When customers' punch cards are misplaced, destroyed, or in the wrong hands, their frustration levels rise. There's also the fact that using punch cards just seems unprofessional.
Salonist is an automated salon booking system that does away with the necessity for manual point computations and the accompanying risk of human error. There are many pluses to participating in a salon loyalty programme.
Any effective salon loyalty programme will rely heavily on its database. In addition to providing this functionality. This salon system also gives you complete control over the loyalty programme you run at your salon. Automatically assigning points and money at the register is a breeze using Salonist, provided the right settings are in place. We can finally put an end to those time-consuming manual point tallies. What a brilliantly easy answer!
To sum up
Every salon owner knows that keeping their clients coming back is their number one challenge.
In contrast, if you put in the effort to get to know your consumers and set reasonable goals, you may design a great customer loyalty programme with incentives that will appeal to your customers' hearts as well as their wallets.
The level to which your salon loyalty programme is tailored to individual customers and improved with cutting-edge additions is one of many variables crucial to the success of your loyalty programme. Promotion and ongoing assessment are also key to the success of a salon loyalty programme.
Having this data at your disposal will allow you to design a loyalty programme specific to your company's demands, hence increasing customer engagement and revenue.
Before you can begin to shape your loyalty programme for the salon, you need a salon booking system with built-in Customer Relationship Management (CRM) like Salonist, which will give you data and powerful insights into customers' spending habits and preferences, help you segment clients, and ensure the smooth management of all appointments, transactions, and rewards.
